CPC = Cost Per Click-Through

CPC means the fee charged to an advertiser each time a visitor to a webpage clicks upon the advertisement displayed. A click on an advertisement is also known as an “ad click.” Ity.im takes a commission from each ad click and passes on a percentage of the proceeds to the webmaster, who receives it as Ity.im revenue. It must be noted that cost per click is different than “page views” or PV, which registers how many visits a particular webpage receives, regardless of whether an advertisement has been clicked or not.